The redesign of the brand and the transformation of the name of the Secondary School Brno, Charbulova represents a significant step forward in the strategic direction and differentiation of the school. The school's new identity is based on a fresh graphic design that focuses on simplicity yet expressiveness. The colour palette, typography and visual elements have been carefully selected to convey vitality, inclusivity and a professional approach that are in keeping with the school's environment and vision.

The multidisciplinary approach in the redesign process includes market research, environmental analysis and, most importantly, an understanding of the school's internal nature and values. Identity includes elements that reflect the school's educational mission and culture, foster community, and create a welcoming and influential environment for students.