A futuristic, bold, understated and technological feel has been reintroduced to the Algoimperial brand logo, placing the investment company among those that build their portfolio approach on innovation.

The visual fusion of two contrasting elements, a dynamic footer font and a more conservative minimal footerless font, reflects a combination of characteristics across the company. It is a combination of stability, protection, trust, openness, responsibility with innovation, uniqueness and a new perspective on the investment world. Blue conveys calm, security and seriousness and is specific to the banking and fintech sectors. The graphic elements are complemented by a distinctive harmonic gradient that represents the clustering of the vast amount of financial data and information in the space that Algoimperial works with.