The new visual identity reflects the company's key characteristics: personal and human approach, simplicity, reliability and professionalism. At the same time, it promotes the character of the products - experiences. It does so through the enthusiasm evoked by the chosen shapes, fonts and the logotype itself.

The main idea of the identity is a visual metaphor of a journey - the client's journey to new experiences. It starts right here, at Impresio. The journey is already present in the logotype at the first "i" and flows freely into the next character. At the same time, the shape of the "i" evokes the enthusiasm of a person embarking on a journey.