The rounded, solid shapes represent novelty, freshness and trend. They also represent the company's important environmental work. These modern tendencies are combined with sharp cuts representing solid order, confidence, decisiveness, stability and above all seriousness. Although these are different qualities, the visual style creates a harmonious balance between them.

The direction of the visual style is rather conservative with respect to the target audience. The chosen colour palette expresses the harmony of the objectives. White and light grey clean surfaces are complemented by dynamic chunky masses that healthily disrupt an otherwise conservative feel. The dark green colours represent environmental impact, sustainability, money, recycling, dynamism, a sense of rightness, motivation, energy and confidence. Light shades of green define freshness, newness, guarantee, certainty, stability and venture capital. The modern dynamic visual supports the sans serif font.