This is not a game. Turn your phone vertical!
Collection 1946
Collection 1946
Collection 1946
Collection 1946
Collection 1946
Collection 1946
Collection 1946
Collection 1946
Collection 1946
Collection 1946
Collection 1946
packaging design
packaging design
packaging design
packaging design
packaging design
packaging design
packaging design
packaging design
packaging design
packaging design
packaging design
The Velké Bílovice winery continues the more than a century-old tradition of grape processing and wine production in the largest wine-growing village of the Velkopavlovice sub-region. However, the winery's milestones date back to 1946.
Design of a key wine collection representing the Velké Bílovice winery in the retail network. The dominant element of the design is the pictogram of the logo, the letter "B", formed by two bottles.
Velké B as Velké Bílovice. Great wine for great lovers.
The aim of the project was to plant a distinctive element in the packaging that would attract strong attention from a distance and clearly define the brand with its expression. A secondary objective of the packaging is to create a reference to the history of the winery in the design.
The design of the 1946 wine collection represents a historical milestone in the creation of the winery. The product portfolio includes Moravian regional wines, appellation wines, frizzante, pet-nat and sparkling wines. The dominant element of the design is the capital letter "B" formed by the bottles and the pictogram of the Vinařství Velké Bílovice brand logo, which by its massiveness causes a significant attention-grabbing, association and memorability.
.png)
