The identity is based on elemental elements that reflect the basic colours, fonts and lines that reflect the architect's approach and his work with mass, volume, space and light, complemented by non-invasive organic shapes.

The dominant element of the Ateliér Adámek brand are the characters "A", which start both words and are the initial character of the alphabet. This quirk in logo design offered uniqueness as well as a powerful tool for attention-grabbing and memorability. The secondary element is the circle, which is an actor of geometry and mass that complements the space with organic shapes.