Following the pattern of the services the company offers, their brand is also built on clean, simple, reliable and quality solutions. The look and feel is inspired by the Bauhaus's intention to bring architecture, art, design and craftsmanship together.

The typographic logo consists of two fonts and a graphic element. The Quali font symbolizes quality and qualification. The Bau font defines the vision and mission of the company. The visual style is supported by a restrained white, black and grey functionalist palette.